Social networks have a great addictive potential, that is, a significant risk of dependence. There are several reasons for this. The first reason is that working in social networks annoys pleasure centers in our brain. We experience pleasant emotions, every time we read a benevolent commentary under our photo, we get a “like” when someone leaves a positive response, etc.

The desire to re-receive these emotions brings us again to the vastness of social networks, forcing them to spend more and more time.

The second reason lies in the specifics of data assimilation when working in multi-user web platforms. The person who sits, for example, in contact gets a lot of heterogeneous information in small portions over a short period of time: he read a short comment, answered, immediately opened the news, there he looked at an interesting post in the community about science, began reading, , As attention distracted the message from a friend, answered and went to the page of this friend to see what’s new there.

To this mode of work the brain gets used as quickly as the hands and mouth get used to the “click” of seeds. It’s not just about the pleasure and features of learning the information, but about the convenience, speed and availability of social networks!


Anon, (2017). [ebook] Available at: [Accessed 4 Aug. 2017].

Topics, Sample Papers & Articles Online for Free. (2017). Social Media. [online] Available at: [Accessed 4 Aug. 2017].

Kaplan, Andreas M., and Michael Haenlein. “Users of the world, unite! The challenges and opportunities of Social Media.” Business horizons 53.1 (2010): 59-68.


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