Postmodern Consumer Culture Reflected Through Financial Corporation Advertising

Critical analysis of visual material provides an excellent insight to the social and cultural formation of a particular period. By analyzing visual language, representations and signifiers, one can gain a comprehensive understanding of significant paradigms that dominate any given time. This essay will explore various examples of advertising strategies and corporate identity within the field […]

Posters, Pamphlets and Prints the Ways and Means of Disseminating Dissident Opinion on the Eve of the Dutch Revolt

Chapter 7 Posters, Pamphlets and Prints: The Ways and Means of Disseminating Dissident Opinions on the Eve of the Dutch Revolt. When Maximilien Morillon, the vicar-general of the metropolitan see of Mechelen, wrote on 7 June 1567 to his master and confidant, Cardinal Granvelle, then in Rome, he was in a rather cheerful frame of […]


On Grafting the Vernacular: The Consequences of Postcolonial Spectrology Ghosh, Bishnupriya. boundary 2, Volume 31, Number 2, Summer 2004, pp. 197-218 (Article) Published by Duke University Press For additional information about this article Access Provided by Madurai Kamraj University at 05/10/11 8:15AM GMT On Grafting the Vernacular: The Consequences of Postcolonial Spectrology Bishnupriya Ghosh […]

The Meatrix

The Meatrix The presentation is subject to the viewpoint of anti-meatpacking industries. The Meatrix was trying to show how the reality of the harsh meatpacking industry is different than the ways of a subsistence farm. The cruelty shown was surprising because it said most of the animals do not even see the outside or even […]

Pospad Leads the Way

Introduction Unizul as an institution steeped in tradition, culture and history, provides the didactic needs of students drawn from throughout the Africa continent. Alumni passing through this haloed sanctum have spawned leaders in politics, law, education, science and the health disciplines. Unizul is facing challenges from varying quarters vis-a-vis competition from fraternal state universities to […]

The Meaning Transfer Model

The Meaning Transfer Model McCracken (1989) explained the effectiveness of celebrity endorsers by assessing the meanings that the consumer associated with the endorser and eventually transfer to the brand by suggesting a three stages meaning transfer model. First, when a celebrity endorses a product in an advertisement, the audience forms associations. The meaning associated with […]